Theatre of Imagination
Where wonder becomes the way forward

in short
Imagination begins in childhood in treehouses, paper boats, and faraway lands drawn in the dust. As we grow, it hides behind deadlines and data, waiting to be rediscovered. This journey invited guests to find it again. To walk through forest clearings, wander nomadic stations, and rise toward the peaks of possibility.
Inspired by a corporate strategy and translated into a luminous live experience, this expedition unfolded as a living map of curiosity and connection. Each space invited pause, dialogue, and wonder.
At the centre, Experience Conductor shaped the rhythm and flow, aligning story, scenography, performance, multimedia and sensation into a world where imagination was not just remembered, but set free. Commissioned by MCI The Netherlands.
Executive Director | Executive Creative Director | Show Director
MCI The Netherlands
Amsterdam - The Netherlands








