Beneath the Surface of Wonder
A luminous voyage into the depths

in short
Inspired by the poetic symbolism of the ocean, this large-scale experience invited guests into a world where corporate vision met elemental wonder. Set against the narrative of Booking’s Blue Ocean strategy, the event became a journey below the surface, revealing stories not just told, but felt in the body.
Each act deepened the immersion. The General Session unfolded at sea, where ideas met salt air and sky. Coastal lounges evoked a sunlit shore, while the Submerged Stage transformed into a weightless realm of rhythm and reflection. As Creative and Show Director, I guided the orchestration of this six-month production across a core team of fifty creatives. Light, video, architecture, and sound converged into a single current.
Each detail was tuned to create emotional resonance and spatial poetry. The audience was not merely watching but descending into mystery, beauty, and something quietly unforgettable.
Executive Director | Executive Creative Director | Show Director
MCI The Netherlands
Amsterdam - The Netherlands


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